Business, Management and Marketing at UC Santa Cruz
UC Santa Cruz awarded 304 bachelor's degrees in business, management and marketing in 2023, 6.5% of its 4,658 graduates, which makes it the 6th most common field of study at the school. Across all 2,440 reporting institutions the field accounts for 18.64% of bachelor's degrees; at UC Santa Cruz it is 0.3x that, far less common. 31% of those graduates were women.
Is business, management and marketing competitive at UC Santa Cruz?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
UC Santa Cruz admitted 43,054 of 68,845 applicants for fall 2023 (66%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UC Santa Cruz. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UC Santa Cruz's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to UC Santa Cruz for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at UC Santa Cruz for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in California and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in California →
More majors at UC Santa Cruz
The other fields UC Santa Cruz graduates the most students in, 2023.
Questions about business, management and marketing at UC Santa Cruz
How many students major in business, management and marketing at UC Santa Cruz?
304 students earned a bachelor's degree in business, management and marketing at UC Santa Cruz in 2023, 6.5% of that year's 4,658 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at UC Santa Cruz?
UC Santa Cruz admitted 43,054 of 68,845 applicants for fall 2023 (66%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UC Santa Cruz. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UC Santa Cruz's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at UC Santa Cruz?
There is no official major-level acceptance rate; UC Santa Cruz reports one school-wide figure, 66%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is UC Santa Cruz known for business, management and marketing?
By output, business, management and marketing is the 6th most common field at UC Santa Cruz and far less common there than at the average U.S. college (6.5% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.