Business, Management and Marketing at University of Southern California
In 2023, 1,346 of the 5,760 students who finished a bachelor's degree at University of Southern California did so in business, management and marketing: 23.4% of the class and the most common major on campus. Nationally, 18.64% of bachelor's degrees are in this field, so it is about as common at University of Southern California (1.3x the national share). 43% of those graduates were women.
Is business, management and marketing competitive at University of Southern California?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
University of Southern California admitted 8,094 of 80,808 applicants for fall 2023 (10%), and the middle 50% of admitted students scored 1450 to 1550 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Southern California. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Southern California's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to University of Southern California for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at University of Southern California for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in California and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in California →
More majors at University of Southern California
The other fields University of Southern California graduates the most students in, 2023.
Questions about business, management and marketing at University of Southern California
How many students major in business, management and marketing at University of Southern California?
1,346 students earned a bachelor's degree in business, management and marketing at University of Southern California in 2023, 23.4% of that year's 5,760 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at University of Southern California?
University of Southern California admitted 8,094 of 80,808 applicants for fall 2023 (10%), and the middle 50% of admitted students scored 1450 to 1550 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Southern California. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Southern California's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at University of Southern California?
There is no official major-level acceptance rate; University of Southern California reports one school-wide figure, 10%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is University of Southern California known for business, management and marketing?
By output, business, management and marketing is the most common field at University of Southern California and about as common there than at the average U.S. college (23.4% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.