Business, Management and Marketing at San Diego State University
In 2023, 2,332 of the 8,611 students who finished a bachelor's degree at San Diego State University did so in business, management and marketing: 27.1% of the class and the most common major on campus. Nationally, 18.64% of bachelor's degrees are in this field, so it is more concentrated at San Diego State University (1.5x the national share). 47% of those graduates were women.
Is business, management and marketing competitive at San Diego State University?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
San Diego State University admitted 28,517 of 82,800 applicants for fall 2023 (36%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at San Diego State University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than San Diego State University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to San Diego State University for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at San Diego State University for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in California and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in California →
More majors at San Diego State University
The other fields San Diego State University graduates the most students in, 2023.
Questions about business, management and marketing at San Diego State University
How many students major in business, management and marketing at San Diego State University?
2,332 students earned a bachelor's degree in business, management and marketing at San Diego State University in 2023, 27.1% of that year's 8,611 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at San Diego State University?
San Diego State University admitted 28,517 of 82,800 applicants for fall 2023 (36%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at San Diego State University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than San Diego State University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at San Diego State University?
There is no official major-level acceptance rate; San Diego State University reports one school-wide figure, 36%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is San Diego State University known for business, management and marketing?
By output, business, management and marketing is the most common field at San Diego State University and more concentrated there than at the average U.S. college (27.1% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.