Business, Management and Marketing at Western Michigan University
Western Michigan University awarded 847 bachelor's degrees in business, management and marketing in 2023, 27.2% of its 3,113 graduates, which makes it the most common field of study at the school. Nationally, 18.64% of bachelor's degrees are in this field, so it is more concentrated at Western Michigan University (1.5x the national share). 44% of those graduates were women.
Is business, management and marketing competitive at Western Michigan University?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
Western Michigan University admitted 17,020 of 20,100 applicants for fall 2023 (85%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Western Michigan University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Western Michigan University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to Western Michigan University for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at Western Michigan University for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Michigan and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Michigan →
More majors at Western Michigan University
The other fields Western Michigan University graduates the most students in, 2023.
Questions about business, management and marketing at Western Michigan University
How many students major in business, management and marketing at Western Michigan University?
847 students earned a bachelor's degree in business, management and marketing at Western Michigan University in 2023, 27.2% of that year's 3,113 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at Western Michigan University?
Western Michigan University admitted 17,020 of 20,100 applicants for fall 2023 (85%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Western Michigan University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Western Michigan University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at Western Michigan University?
There is no official major-level acceptance rate; Western Michigan University reports one school-wide figure, 85%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is Western Michigan University known for business, management and marketing?
By output, business, management and marketing is the most common field at Western Michigan University and more concentrated there than at the average U.S. college (27.2% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.