Business, Management and Marketing at UW-Whitewater
In 2023, 674 of the 1,792 students who finished a bachelor's degree at UW-Whitewater did so in business, management and marketing: 37.6% of the class and the most common major on campus. Across all 2,440 reporting institutions the field accounts for 18.64% of bachelor's degrees; at UW-Whitewater it is 2x that, far more concentrated. 37% of those graduates were women.
Is business, management and marketing competitive at UW-Whitewater?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
UW-Whitewater admitted 9,261 of 11,190 applicants for fall 2023 (86%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UW-Whitewater. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UW-Whitewater's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to UW-Whitewater for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at UW-Whitewater for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Wisconsin and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Wisconsin →
More majors at UW-Whitewater
The other fields UW-Whitewater graduates the most students in, 2023.
Questions about business, management and marketing at UW-Whitewater
How many students major in business, management and marketing at UW-Whitewater?
674 students earned a bachelor's degree in business, management and marketing at UW-Whitewater in 2023, 37.6% of that year's 1,792 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at UW-Whitewater?
UW-Whitewater admitted 9,261 of 11,190 applicants for fall 2023 (86%). Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UW-Whitewater. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UW-Whitewater's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at UW-Whitewater?
There is no official major-level acceptance rate; UW-Whitewater reports one school-wide figure, 86%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is UW-Whitewater known for business, management and marketing?
By output, business, management and marketing is the most common field at UW-Whitewater and far more concentrated there than at the average U.S. college (37.6% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.