Business, Management and Marketing at University of Northern Iowa
Business, Management and Marketing is the second most common field at University of Northern Iowa: 389 graduates in 2023, or 20.4% of everyone who completed a bachelor's degree there that year. Nationally, 18.64% of bachelor's degrees are in this field, so it is about as common at University of Northern Iowa (1.1x the national share). 36% of those graduates were women.
Is business, management and marketing competitive at University of Northern Iowa?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
University of Northern Iowa admitted 4,638 of 4,913 applicants for fall 2023 (93%), and the middle 50% of admitted students scored 1020 to 1280 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Northern Iowa. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Northern Iowa's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to University of Northern Iowa for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at University of Northern Iowa for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Iowa and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Iowa →
More majors at University of Northern Iowa
The other fields University of Northern Iowa graduates the most students in, 2023.
Questions about business, management and marketing at University of Northern Iowa
How many students major in business, management and marketing at University of Northern Iowa?
389 students earned a bachelor's degree in business, management and marketing at University of Northern Iowa in 2023, 20.4% of that year's 1,909 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at University of Northern Iowa?
University of Northern Iowa admitted 4,638 of 4,913 applicants for fall 2023 (93%), and the middle 50% of admitted students scored 1020 to 1280 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Northern Iowa. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Northern Iowa's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at University of Northern Iowa?
There is no official major-level acceptance rate; University of Northern Iowa reports one school-wide figure, 93%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is University of Northern Iowa known for business, management and marketing?
By output, business, management and marketing is the second most common field at University of Northern Iowa and about as common there than at the average U.S. college (20.4% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.