Business, Management and Marketing at University of Massachusetts Amherst
In 2023, 1,093 of the 6,444 students who finished a bachelor's degree at University of Massachusetts Amherst did so in business, management and marketing: 17% of the class and the most common major on campus. Nationally, 18.64% of bachelor's degrees are in this field, so it is about as common at University of Massachusetts Amherst (0.9x the national share). 42% of those graduates were women.
Is business, management and marketing competitive at University of Massachusetts Amherst?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
University of Massachusetts Amherst admitted 29,129 of 50,424 applicants for fall 2023 (60%), and the middle 50% of admitted students scored 1310 to 1500 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Massachusetts Amherst. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Massachusetts Amherst's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to University of Massachusetts Amherst for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at University of Massachusetts Amherst for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Massachusetts and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Massachusetts →
More majors at University of Massachusetts Amherst
The other fields University of Massachusetts Amherst graduates the most students in, 2023.
Questions about business, management and marketing at University of Massachusetts Amherst
How many students major in business, management and marketing at University of Massachusetts Amherst?
1,093 students earned a bachelor's degree in business, management and marketing at University of Massachusetts Amherst in 2023, 17% of that year's 6,444 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at University of Massachusetts Amherst?
University of Massachusetts Amherst admitted 29,129 of 50,424 applicants for fall 2023 (60%), and the middle 50% of admitted students scored 1310 to 1500 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Massachusetts Amherst. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Massachusetts Amherst's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at University of Massachusetts Amherst?
There is no official major-level acceptance rate; University of Massachusetts Amherst reports one school-wide figure, 60%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is University of Massachusetts Amherst known for business, management and marketing?
By output, business, management and marketing is the most common field at University of Massachusetts Amherst and about as common there than at the average U.S. college (17% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.