Business, Management and Marketing at University of Alabama
Business, Management and Marketing is the most common field at University of Alabama: 1,924 graduates in 2023, or 29.1% of everyone who completed a bachelor's degree there that year. Nationally, 18.64% of bachelor's degrees are in this field, so it is more concentrated at University of Alabama (1.6x the national share). 43% of those graduates were women.
Is business, management and marketing competitive at University of Alabama?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
University of Alabama admitted 44,295 of 58,418 applicants for fall 2023 (77%), and the middle 50% of admitted students scored 1170 to 1400 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Alabama. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Alabama's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to University of Alabama for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at University of Alabama for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Alabama and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Alabama →
More majors at University of Alabama
The other fields University of Alabama graduates the most students in, 2023.
Questions about business, management and marketing at University of Alabama
How many students major in business, management and marketing at University of Alabama?
1,924 students earned a bachelor's degree in business, management and marketing at University of Alabama in 2023, 29.1% of that year's 6,605 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at University of Alabama?
University of Alabama admitted 44,295 of 58,418 applicants for fall 2023 (77%), and the middle 50% of admitted students scored 1170 to 1400 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at University of Alabama. CollegeCalcAI's published model treats "Business / Economics" as more competitive than University of Alabama's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at University of Alabama?
There is no official major-level acceptance rate; University of Alabama reports one school-wide figure, 77%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is University of Alabama known for business, management and marketing?
By output, business, management and marketing is the most common field at University of Alabama and more concentrated there than at the average U.S. college (29.1% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.