Business, Management and Marketing at UMass Lowell
In 2023, 556 of the 2,720 students who finished a bachelor's degree at UMass Lowell did so in business, management and marketing: 20.4% of the class and the most common major on campus. Across all 2,440 reporting institutions the field accounts for 18.64% of bachelor's degrees; at UMass Lowell it is 1.1x that, about as common. 37% of those graduates were women.
Is business, management and marketing competitive at UMass Lowell?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
UMass Lowell admitted 10,764 of 12,628 applicants for fall 2023 (83%), and the middle 50% of admitted students scored 1180 to 1370 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UMass Lowell. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UMass Lowell's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to UMass Lowell for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at UMass Lowell for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Massachusetts and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Massachusetts →
More majors at UMass Lowell
The other fields UMass Lowell graduates the most students in, 2023.
Questions about business, management and marketing at UMass Lowell
How many students major in business, management and marketing at UMass Lowell?
556 students earned a bachelor's degree in business, management and marketing at UMass Lowell in 2023, 20.4% of that year's 2,720 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at UMass Lowell?
UMass Lowell admitted 10,764 of 12,628 applicants for fall 2023 (83%), and the middle 50% of admitted students scored 1180 to 1370 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at UMass Lowell. CollegeCalcAI's published model treats "Business / Economics" as more competitive than UMass Lowell's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at UMass Lowell?
There is no official major-level acceptance rate; UMass Lowell reports one school-wide figure, 83%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is UMass Lowell known for business, management and marketing?
By output, business, management and marketing is the most common field at UMass Lowell and about as common there than at the average U.S. college (20.4% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.