Business, Management and Marketing at Rider University
In 2023, 213 of the 728 students who finished a bachelor's degree at Rider University did so in business, management and marketing: 29.3% of the class and the most common major on campus. Across all 2,440 reporting institutions the field accounts for 18.64% of bachelor's degrees; at Rider University it is 1.6x that, more concentrated. 39% of those graduates were women.
Is business, management and marketing competitive at Rider University?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
Rider University admitted 7,201 of 9,069 applicants for fall 2023 (79%), and the middle 50% of admitted students scored 1100 to 1320 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Rider University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Rider University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to Rider University for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at Rider University for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in New Jersey and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in New Jersey →
More majors at Rider University
The other fields Rider University graduates the most students in, 2023.
Questions about business, management and marketing at Rider University
How many students major in business, management and marketing at Rider University?
213 students earned a bachelor's degree in business, management and marketing at Rider University in 2023, 29.3% of that year's 728 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at Rider University?
Rider University admitted 7,201 of 9,069 applicants for fall 2023 (79%), and the middle 50% of admitted students scored 1100 to 1320 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Rider University. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Rider University's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at Rider University?
There is no official major-level acceptance rate; Rider University reports one school-wide figure, 79%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is Rider University known for business, management and marketing?
By output, business, management and marketing is the most common field at Rider University and more concentrated there than at the average U.S. college (29.3% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.