Business, Management and Marketing at Purdue Northwest
In 2023, 189 of the 1,208 students who finished a bachelor's degree at Purdue Northwest did so in business, management and marketing: 15.6% of the class and the second most common major on campus. Nationally, 18.64% of bachelor's degrees are in this field, so it is about as common at Purdue Northwest (0.8x the national share). 49% of those graduates were women.
Is business, management and marketing competitive at Purdue Northwest?
Colleges report one admission rate for the whole school; here is the bar you are actually measured against, and how the model treats this major.
Purdue Northwest admitted 4,516 of 6,394 applicants for fall 2023 (72%), and the middle 50% of admitted students scored 890 to 1140 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Purdue Northwest. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Purdue Northwest's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
How to apply to Purdue Northwest for business, management and marketing
What readers look for from applicants who declare this field, at any selectivity.
- Quantitative rigor: calculus or statistics and a strong math record
- Leadership with results: a club, a job, a venture, anything with numbers attached
- At schools with a separate business school, the business school's own rate is the one that matters
- Run your odds with the major set: your estimate at Purdue Northwest for business, management and marketing →
Field guide: how admissions works for this major across schools.
Where else to study business, management and marketing
Other colleges in Indiana and at a similar selectivity that award bachelor's degrees in this field.
Every college ranked by business, management and marketing graduates: colleges that graduate the most business, management and marketing majors → · Business, Management and Marketing colleges in Indiana →
More majors at Purdue Northwest
The other fields Purdue Northwest graduates the most students in, 2023.
Questions about business, management and marketing at Purdue Northwest
How many students major in business, management and marketing at Purdue Northwest?
189 students earned a bachelor's degree in business, management and marketing at Purdue Northwest in 2023, 15.6% of that year's 1,208 graduates (IPEDS completions, first majors).
Is business, management and marketing competitive at Purdue Northwest?
Purdue Northwest admitted 4,516 of 6,394 applicants for fall 2023 (72%), and the middle 50% of admitted students scored 890 to 1140 on the SAT. Colleges report admissions at the school level, not by major, so there is no published acceptance rate for business, management and marketing at Purdue Northwest. CollegeCalcAI's published model treats "Business / Economics" as more competitive than Purdue Northwest's overall rate (multiplier 0.95 on the effective admit rate), so an applicant declaring this field is scored against a slightly higher bar.
What is the acceptance rate for business, management and marketing at Purdue Northwest?
There is no official major-level acceptance rate; Purdue Northwest reports one school-wide figure, 72%. Some programs (direct-admit nursing, engineering and business schools) select separately and can be more selective than the school overall. CollegeCalcAI's calculator applies its published per-major adjustment and shows your estimate for this school with the major set.
Is Purdue Northwest known for business, management and marketing?
By output, business, management and marketing is the second most common field at Purdue Northwest and about as common there than at the average U.S. college (15.6% of graduates versus 18.64% nationally).
Source: U.S. Department of Education, IPEDS 2023 Completions (bachelor's degrees, first majors, CIP 2-digit series). Admissions counts: IPEDS 2023. Built 2026-09-19. Estimates from CollegeCalcAI are not predictions or guarantees.